A Real Smart Company That's SEO Smart

Broker #126 Buckner Co., Salt Lake City, Utah
www.buckner.com
($9,621,000; 92 employees; 76.34% commercial retail, 9.10% benefits)

This is a very smart company that makes me a little crazy. First of all, I saw from its Business Insurance listing that it grew 47% in this soft market! Looking at its website, it has shaped its agency around the economic trends and niche opportunities of its location - especially by focusing on construction. It has no keywords in its website - the most fundamental element for attracting search engines. When I Googled "Salt Lake City insurance," Bucker came in around 85th place.  My Google is set up to show 100 results at a time. Most people have the default setting of about 10 results per page. Bucker's content is all about Buckner, not about how it solves its clients' problems. It also has a Flash opener with a driving soundtrack. I love music, but not on a business insurance website.

Rating: Although Buckner is clearly succeeding without a strong Search Engine Optimized (SEO) website, an investment in improving it can only help it further its growth. Hubspot score = 14.

Comments

[Pippo Link]

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[Pippo Link]

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