If You Have a Great Idea Like an Audit Cost Anaylzer, Put It on the Home Page

Broker #128 Alper Services LLC, Chicago, Illinois
www.alperservices.com
($7,250,000; 58 employees; 77.03% commercial retail, 9.46% benefits)

Once again there's an interesting juxtaposition with the last review. Alper's website has a Flash Home page, but it is embedded in an HTML page, which makes it more search engine friendly.  The Alper Home page clearly states its value proposition - "our experience, our people." It then supports it with links to staff bios and seminars on the bottom of the Home page. The website has sections by product and industry niches including "success stories" including specifics. Alper includes newsletter links - it would be helpful to include a list of articles contained within since they are PDFs. A very cool feature is a page about its support of the "Flame of the Millennium" sculpture. It shows community support and a personal side of the company. Alper also has an Auditrate.com affiliate which " 40% of the time help you recover premium overcharges." A great idea - I'd put a link to it - especially its 3-minute online "Exclusive Audit Cost Analyzer."

Rating: With some tweaks, Alper could boost its search engine friendliness. Alper gets a "Here King" for content and interactivity. Hubspot score = 58

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