Prospect for Search Engine Gold

Broker #125 McGraw Wentworth, Troy, Michigan
www.mcgrawwentworth.com
($10,020,000; 56 employees; 99.57% benefits)

This is one very smart agency. Boom - on the Home page it defines its niche, says its size means it has pricing leverage, and it has a 97% customer satisfaction rate. It has all that, plus it has customer-centric content right on the Home page. Even smarter - it has a health care issue newsletter sent monthly to the Detroit Area Chamber of Commerce. So why doesn't it have any keywords to help people find it on the Internet?

Rating: This agency has everything except search engine friendliness. Convert what you already to search engine gold. Hubspot score = 25